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GUEST JOKER / Community & business growth

Ronda Vaughn

Give people a reason to come together.

Ronda set out to grow her chiropractic practice and discovered an ability to help other businesses build communities too. Her conversation focuses on knowing whom you serve and creating a consistent reason to connect.

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Watch Ronda Vaughn on ACES53.

How Ronda Vaughn Transformed Her Personal Brand and Cultivated a Thriving Network - ACES53

INSIDE THE CONVERSATION

The story behind the skill.

02:38

A new ability emerged from the work

Ronda explains how efforts to grow her own practice led her toward coaching other businesses.

03:55

Always have something to invite people to

She describes creating recurring events around the people she wanted to serve.

05:21

Build with complementary businesses

Ronda explains how collaborating with business owners serving a similar audience helped her events grow.

These notes and timestamps refer to the original profile interview. Returning guests may have several appearances in the player above, with different timings.

Take it into your own work.

  • Be specific about the people you want to serve.
  • Offer a recurring reason to connect beyond a sales pitch.
  • Collaborate with businesses that serve a complementary need.

ONE PRACTICAL NEXT MOVE

Identify two businesses that serve your ideal customer in different ways. Sketch one useful event you could create together.

An ACES53 editorial practice prompt inspired by this conversation.