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GUEST JOKER / Speaking & expertise

Christa Haberstock

A speaking skill needs a business behind it.

Christa brings the perspective of the speaking business, not just the stage. She describes moving from teaching music into a speakers bureau and learning how speakers, event planners, and booking decisions fit together.

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Watch Christa Haberstock on ACES53.

How Christa Haberstock Helps Speakers Become Bookable and Find Success: Aces53

INSIDE THE CONVERSATION

The story behind the skill.

00:52

What the Joker means

Ed explains the four aces and the Joker: a unique ability that comes naturally or has been learned. His voice is his example.

02:38

A different starting point

Christa describes her background teaching elementary music in Canada before moving to Dallas.

06:43

Learning the speaking business

A role at a speakers bureau became a new career direction. Christa describes learning the industry and spending ten years helping sell speakers to event planners.

These notes and timestamps refer to the original profile interview. Returning guests may have several appearances in the player above, with different timings.

Take it into your own work.

  • Being able to speak and understanding the speaking business are different skills.
  • Learn what the person booking the event needs.
  • Experience from a different career can become part of your advantage.

ONE PRACTICAL NEXT MOVE

Write a short description of the audience you help, the problem your talk addresses, and what attendees can do differently afterward. Read it from an event planner’s perspective.

An ACES53 editorial practice prompt inspired by this conversation.