Watch Elaina Mitchell on ACES53.
Brand Identity Breakdown and Transforming Fear with Elaina Mitchell - ACES53
INSIDE THE CONVERSATION
The story behind the skill.
From design to brand strategy
Elaina describes her background in graphic and web design and her move toward brand-focused work.
Connect the pieces
Working with disconnected providers led her to offer a more complete approach to branding.
Go beyond a logo
She discusses audience research, personality, tone, and the emotional connection a brand creates.
These notes and timestamps refer to the original profile interview. Returning guests may have several appearances in the player above, with different timings.
Take it into your own work.
- Define whom you want to reach before choosing a visual style.
- Make the tone and experience consistent across touchpoints.
- Give design a clear business purpose.
ONE PRACTICAL NEXT MOVE