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GUEST JOKER / Personal branding

Christene Marie

Your brand begins with the person behind the work.

Christene joins Ed and Brian to explore the person behind a product or company. She argues that personal identity already exists; the decision is whether to cultivate it intentionally in professional life.

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Watch Christene Marie on ACES53.

Elevating Your Professional Presence: Personal Branding with Christene Marie

INSIDE THE CONVERSATION

The story behind the skill.

01:22

People behind the product

Brian introduces the shift from leading only with company identity to letting customers know the people doing the work.

03:59

Define what you are building

Christene starts by examining what a personal or proprietary brand means before discussing how to cultivate it.

05:01

Make identity useful professionally

She frames individuality as a starting point and intentional professional development as the next choice.

These notes and timestamps refer to the original profile interview. Returning guests may have several appearances in the player above, with different timings.

Take it into your own work.

  • Make the person behind the business visible.
  • Clarify your own perspective before borrowing someone else’s voice.
  • Connect personal identity with something useful to your audience.

ONE PRACTICAL NEXT MOVE

Write three sentences about what you believe, what experience shaped that belief, and how it changes the way you serve a customer.

An ACES53 editorial practice prompt inspired by this conversation.