Watch Atiba De Souza on ACES53.
Atiba De Souza on Video Strategy, SEO, and Speaking to One Person
INSIDE THE CONVERSATION
The story behind the skill.
A long apprenticeship
Atiba describes working in marketing and technology since 1996 and later becoming involved in masterminds.
Learn through the work
Early consulting meant solving different technical problems for different clients. Those challenges required continual learning.
Expand the circle around an idea
Atiba reflects on an early business and the limits of a small network. He emphasizes not only knowing people, but being known by them.
These notes and timestamps refer to the original profile interview. Returning guests may have several appearances in the player above, with different timings.
Take it into your own work.
- Keep developing your ability through real client problems.
- Build relationships before you need an introduction.
- Help the right people understand what you can do.
ONE PRACTICAL NEXT MOVE