First Direct’s Joel Buhr on Marketing Intelligence, AI, and ROI

From the original episode.

The description below was published with this video. Any “today” references or older show schedules refer to that recording. ACES53 currently goes live Wednesdays at 10 AM Pacific.

Most businesses are guessing who their customers are. In this episode of ACES53, Brian Galke welcomes Joel Buhr of First Direct for a practical conversation about data-driven marketing, direct mail, geofencing, trade areas, customer intelligence, digital ads, connected TV, Google Business Profile, AI tools, and why smart marketing starts with knowing who actually buys. Joel explains how First Direct evolved from old-school list and data work into a full-service marketing agency focused on insights, targeting, and measurable return on ad spend. Instead of using a shotgun approach, Joel encourages businesses to use customer data like a sniper scope: identify the right people, understand where they come from, choose the right channels, and create offers that match the audience. Topics include: Joel Buhr of First Direct Data-driven marketing strategy Why “everyone is my customer” is usually wrong Direct mail in the modern market Geofencing and geo-framing Trade area analysis Why trade areas are not circles Customer demographics and spending behavior Lookalike audiences Mailing lists, email lists, and call lists Combining direct mail with digital campaigns Connected TV and digital display ads Google Business Profile basics Website audits and landing pages Why phone follow-up matters Marketing budget strategy What small businesses should focus on first AI tools and marketing acceleration Why businesses should not stop marketing when things get tight Using data to retool instead of disappear Hosted by Brian Galke and Ed Parcaut. Guest: Joel Buhr of First Direct Learn more about Ed Parcaut at EdParcaut.com. Subscribe for more ACES53 conversations on sales, business, AI, communication, marketing, leadership, personal development, and finding your Joker advantage. #ACES53, #EdParcaut, #BrianGalke, #JoelBuhr, #FirstDirect, #DataDrivenMarketing, #DirectMail, #Geofencing, #TradeAreaAnalysis, #CustomerData, #AudienceTargeting, #MarketingROI, #LocalBusinessMarketing, #CustomerInsights, #DigitalMarketing, #ConnectedTV, #GoogleBusinessProfile, #AIMarketing, #MarketingStrategy, #DirectMarketing, #BusinessPodcast, #FindYourJoker