Joel Buhr of First Direct on Data, Marketing, and Business Growth

From the original episode.

The description below was published with this video. Any “today” references or older show schedules refer to that recording. ACES53 currently goes live Wednesdays at 10 AM Pacific.

Marketing is not about blasting your message everywhere. It is about knowing who your audience is, where they are, and how to reach them with the right message. In this episode of ACES53, Ed Parcaut and Brian Galke welcome Joel Buhr of First Direct for a conversation about data-driven marketing, geofencing, geo-targeting, direct mail, trade areas, digital advertising, customer demographics, AI tools, and business growth. Joel explains how First Direct helps businesses identify the right audience, understand customer behavior, and build marketing campaigns that are strategic instead of random. The group also discusses why direct mail still works, especially when combined with Facebook ads, display ads, connected TV, and smart audience targeting. Topics include: Joel Buhr and First Direct Data-driven marketing Geofencing and geo-targeting Trade area analysis Why no trade area is perfectly circular Direct mail and digital marketing together Facebook ads, display ads, and connected TV Customer demographics and lookalike reports Big data and customer behavior Local marketing for brick-and-mortar businesses Google Business Profile and analytics Landing pages, tracking pixels, and marketing framework Why followers do not always equal customers Why businesses should not stop marketing How to market more intelligently when budgets tighten AI tools for creativity and productivity Why human strategy still matters Sales follow-up and answering the phone properly Hosted by Ed Parcaut and Brian Galke. Guest: Joel Buhr of First Direct Learn more about Ed Parcaut: https://www.edparcaut.com/ Subscribe for more ACES53 conversations on sales, business, AI, communication, marketing, personal development, and finding your Joker advantage. #ACES53, #EdParcaut, #BrianGalke, #JoelBuhr, #FirstDirect, #DataDrivenMarketing, #Geofencing, #GeoTargeting, #DirectMail, #SmallBusinessMarketing, #DigitalMarketing, #AudienceTargeting, #TradeAreaAnalysis, #MarketingROI, #CustomerData, #LocalMarketing, #BigDataMarketing, #FacebookAds, #DisplayAds, #ConnectedTV, #BusinessGrowth, #SalesFollowUp, #AIBusinessTools, #FindYourJoker