FROM THE ACES53 CHANNEL · July 21, 2026 · 39:10
Courtney Beauford on Cold Calling, Social Media, and Realtor Success
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Cold calling is not dead. Most people are just afraid to do it. In this episode of ACES53, Ed Parcaut and Brian Galke welcome Courtney Beauford to talk about cold calling, real estate prospecting, phone confidence, follow-up, social media, video marketing, geofencing, mailers, and building real relationships with prospects and clients. Courtney shares how his years in customer service helped him become comfortable talking to strangers before he entered real estate. He explains why picking up the phone is still one of the most effective ways to create opportunities, especially when it is combined with consistent marketing and real follow-up. Ed also connects the conversation back to his K.N.O.W. idea: sometimes a prospect’s “no” means they do not yet have the knowledge they need to move forward. Brian adds the reminder that salespeople need to avoid “commission breath,” where every conversation feels like a desperate attempt to close a deal. Topics include: Why cold calling still works How Courtney Beauford got comfortable on the phone Real estate prospecting and client follow-up Why people are afraid to make calls Turning “no” into “know” Avoiding commission breath Staying in front of your database Commenting instead of just liking posts Using video and social media for recognition Open houses and local visibility Google display ads and geofencing Mailers and long-term consistency Why relationships matter more than scripts How realtors and loan officers can build trust Hosted by Ed Parcaut and Brian Galke. Guest: Courtney Beauford Learn more about Ed Parcaut: https://www.edparcaut.com/ Subscribe for more ACES53 conversations on sales, AI, business, communication, personal development, and finding your Joker advantage. #ACES53, #EdParcaut, #BrianGalke, #CourtneyBeauford, #ColdCalling, #SalesTraining, #RealEstateProspecting, #RealtorMarketing, #LeadGeneration, #PhoneProspecting, #SalesMindset, #FollowUp, #RelationshipSelling, #ClientCommunication, #RealEstateMarketing, #MortgageMarketing, #SocialMediaMarketing, #VideoMarketing, #Geofencing, #GoogleAds, #OpenHouses, #Entrepreneurship, #BusinessPodcast, #PersonalBranding, #FindYourJoker
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