Lauren Gaggiolli on SEO Strategy, Keywords, Backlinks, and Website Traffic

From the original episode.

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SEO does not have to be confusing. In this episode of ACES53, Ed Parcaut welcomes Lauren Gaggiolli, an organic marketing and SEO strategist, for a practical conversation about how entrepreneurs can get found online without getting overwhelmed by technical jargon. Lauren explains that SEO is really about helping Google understand who you serve, what problem you solve, and where your content fits. If your website is clear, fast, useful, and structured correctly, it has a better chance of becoming a real lead engine instead of just a digital business card. Ed and Lauren walk through Ed’s website and discuss real SEO opportunities, including website speed, mobile performance, caching plugins, lazy loading videos, backlinks, keyword research, pillar pages, local SEO, and search intent. Topics include: Lauren Gaggiolli’s background in test prep and SEO How organic marketing created inbound leads Why SEO is permission marketing Why most web pages get no organic traffic Website speed and mobile performance Google PageSpeed Insights WordPress, WP Engine, and WP Rocket Lazy loading videos and hosting large files offsite Ahrefs and keyword research Backlinks and referring domains Why podcast guesting can improve SEO Domain authority and website authority Local SEO for service businesses Mortgage broker keyword examples Pillar pages and hub-and-spoke website structure Search intent: informational versus transactional queries Why your homepage is not always the entry point How social content can point back to your website Calls to action and email-list building Why SEO and user experience work together Hosted by Ed Parcaut. Guest: Lauren Gaggiolli Learn more about Ed Parcaut at EdParcaut.com. Subscribe for more ACES53 conversations on sales, business, AI, marketing, communication, personal development, and finding your Joker advantage. #ACES53, #EdParcaut, #LaurenGaggiolli, #SEO, #SEOForEntrepreneurs, #OrganicMarketing, #WebsiteStrategy, #GoogleSearch, #KeywordResearch, #Backlinks, #WebsiteSpeed, #PageSpeedInsights, #Ahrefs, #WPRocket, #WordPressSEO, #ContentStrategy, #PodcastSEO, #LocalSEO, #PillarPages, #SearchIntent, #LeadGeneration, #Entrepreneurship, #BusinessPodcast, #FindYourJoker